A large-scale promotional campaign dedicated to the 30th anniversary of Ukraine’s independence has started on the BBC.
This is a joint project of the Ukrainian government and businesses, which aims to create a positive image of the country around the world.
Smart Holding, along with other national companies, including Depositphotos, Asters, Biosphere Corporation, DTEK, Sigma Software Group and SoftServe, is a partner in this initiative spearheaded by the Ministry of Foreign Affairs of Ukraine.
The campaign opened up with a series of materials presenting the investment potential of the country – Ukraine: Innovating For the Future. The publications, in particular, spotlight modern rules of doing business in Ukraine, key sectors of industry, the state of the national IT market, the culture of start-ups and other topics.
The project will consist of four components: a promotional campaign on the official website of the TV channel – bbc.com, the creation of a special section on the website that will be focusing on Ukraine, showing Ukraine's promo video on BBC Global News in four regions of the world and a study of Ukraine’s perception by the BBC AdScore.
The promotional campaign will run until November. It is meant for viewers in the world’s financial and business capitals and will be launched in connection with key economic events in the world. Its target audience is international businesses, potential investors, entrepreneurs, owners of international technology and financial corporations.
The creative partners of the campaign are the international agency Saatchi & Saatchi Ukraine and the team of Ukrainian videographer Nazar Dorosh.