Ihor Basay Appointed HR and Organizational Development Director of Smart-Holding


Ihor Basay has taken charge of the HR and Organizational Development Directorate of Smart-Holding. Before joining the Company, he worked in a similar position in Ukrainian and international companies.

'I am confident that the arrival of Ihor Basay will strengthen our management team and will become the key to the successful implementation of our strategic plans, including the organizational development of the management company and all of our businesses. In the new economic reality, the function of personnel management is becoming one of the most important functions. We saw that under the conditions of the pandemic and teleworking, traditional HR tools were losing their former efficiency. The time has come for innovative approaches that require utmost flexibility and adaptability, where the safety and well-being of employees are made the top priority,' said Alexey Pertin, CEO of Smart-Holding.

'Smart-Holding is one of the largest industrial and investment groups in the country. The success of a business of this scale is always determined by its main asset, that is its employees. I am confident that it is the development of and investments in this asset that are the driving force of growth for any company. I know for sure that I have joined a very strong management team and I hope that my professional experience and expertise will enable us to bring our HR practices to a whole new level. This is of special importance in such a challenging, but very interesting period for many businesses in Ukraine,' said Mr. Basay.


Ihor Basay held the position of HR Director at Interpipe from May 2017 to December 2019.

In 2013-2017, he worked as HR Director of the production segment at PepsiCo Russia. In 2011-2013, Mr. Basay held a similar position at Kellogg's. From 2006 to 2011, he worked in the Russian Federation at the largest companies of FMCG, energy and metallurgy sectors occupying positions in the field of HR management.

Mr. Basay graduated from Nottingham Trent University (the UK) with a degree in HR Management (2012). He is a member of the Chartered Institute of Personnel Development (CIPD).

Smart-Holding is one of the largest industrial and investment groups in Ukraine. The interests of Smart-Holding focus on the industries that are the key ones for the economy of the country. The enterprises of Smart-Holding invest in metals and mining, oil and gas segment, banking, agriculture, shipbuilding and real estate.